Focussed on security, privacy to help users communicate in everyday life: WhatsApp

  • The Facebook-owned company, which has been asked by the Indian government to put in place a mechanism to clamp down fake messages on its platform, also announced its partnership with Invest India to help entrepreneurs and small and medium enterprises expand their businesses.
  • The partnership with Invest India will help WhatsApp in driving awareness about its business tools in around 15 states impacting over 60,000 businesses in the coming months through tools such as Startup India ‘Yatra’ programme and other in-person training events.
  • WhatsApp will invest USD 250,000 as seed funding to the top 5 winners of the ‘WhatsApp StartUp Challenge’ and an additional USD 250,000 will be directed to a select few from the entrepreneurial community to promote their WhatsApp business number on Facebook and drive discovery of their businesses.
  • Department of Industrial Policy and Promotion (DIPP) Secretary Ramesh Abhishek said DIPP is working with the tax department and regulators to ease the rules and laws for startups to support budding entrepreneurs.

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