‘People now buy or boycott brands based on social or political issues’ – Times of India

  • Kim’s address was followed by a panel discussion titled ‘Blurring line between India & Bharat’, during which most speakers, including Girish Agarwaal of Dainik Bhaskar group, C K Sharma of DS Group and Rajesh Ramakrishnan, MD of Perfetti Van Melle India, agreed that marketers should treat consumers in rural and urban India in a similar manner.
  • After this session set the tone, leading European humanologist Julia Izmalkowa picked up the pace by peeling away layers of the human mind to prove that most people, including consumers, are liars and what companies must do to look through that.
  • The second day of Star FLOW began with Roger Fisk telling the audience that ‘Individuals are organisers that need to be activated’.
  • Fisk, who played a key behind-thescenes role in the back-to-back electoral victories of former US President Barack Obama , explained how a startup mentality by Obama’s team helped the former US president come to power.

Read full article: timesofindia.indiatimes.com