On the fast track to drive online leads to real sales

  • A vast majority of sales leads come to auto companies from third-party websites and blogs.
  • Lucep’s open API (application programming interface, or the interface that allows apps or programs to communicate with each other) embedded in sites can capture digital leads and allocate them to dealers.
  • The effect of digitizing it for an Indian auto brand was to treble the percentage of leads converting to test-rides, from 10 percent over a three-month period last year to over 30 percent during a pilot study in the same period this year, says Sujay Iti, Lucep’s regional manager in Bengaluru.
  • This helped roll out Lucep software for customer engagement at a global banking chain’s branches across Mexico a couple of years ago.

Read full article: livemint.com