- This year, for the first time digital ad spending is set to account for roughly half of the global ad market, according to ad industry analyst Emarketer.
- The figure is minuscule compared to China and the US or even other Southeast Asian countries.
- In terms of ecommerce, the primary driver of digital ad spending, India’s yearly sales are yet to cross $50 Bn, while the US market is more than 10 times larger.
- Compared to Southeast Asian countries, India lags in both adoption and net transactions.
Read full article: inc42.com