Big On Potential, Short On Cash: India’s Slow Digital Growth In 5 Charts

  • This year, for the first time digital ad spending is set to account for roughly half of the global ad market, according to ad industry analyst Emarketer.
  • The figure is minuscule compared to China and the US or even other Southeast Asian countries.
  • In terms of ecommerce, the primary driver of digital ad spending, India’s yearly sales are yet to cross $50 Bn, while the US market is more than 10 times larger.
  • Compared to Southeast Asian countries, India lags in both adoption and net transactions.

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