[The Turning Point] When a ‘batter blast’ led iD Fresh to find a way to make Rs 210 Cr a year

  • iD Fresh has seen it all: small vendors making idli-dosa batter in unhygienic ways, dirty polythene packets used for storing products, and even a small blast at one of the first stores the founders had tied up with.
  • iD Fresh began by making idli and dosa batter from a 50sqft kitchen in Tippasandra, Bengaluru.
  • They supplied a few batter packets to a kirana store in Bengaluru.

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